Social Media / Online : DOs and DON'T. Safety First and Luck After;

Detailed DO and DON'Ts on Social Media / Online Platform

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Do have Complete and Active Social Profiles

• Most of Social Media Do’s and Don’ts Guides suggest everyone do have complete and active Social profiles on those networks that are best fit for their businesses, as this ensures the needed engagement
• Partially completed profiles are not considered credible. It is advisable to choose a name or handle that easily describes you. It is very important to thoughtfully fill out all the profile information. Using logos and providing an impactful portrait of your personality will ensure better credibility and result-driven recognition

2. Be Consistent with your Business Profiles

• When you create a Social profile to ensure some kind of conversion, being consistent with the types of content you share is one thing that Social Media Do’s and Don’ts Guides always suggest
• If you run a business page and share your personal incident that is irrelevant to your business then that would make your page insignificant in front of your target audiences

3. Be Unique and Engaging with your Sharing

• Your branding is directly proportional to the content you share and that is why it is very important to ensure a representation of you and/or your business that translates your uniqueness and expertize in the most convincing way possible
• You should be proud of who you are and what your business talks about, as this adds credibility to your brand voice and creates a ground for a healthy discussion on the related Social Channels

4. Do Make Relationships

• When it comes to Social Media Do’s and Don’ts, one of the most important do’s is using Social Media to nurture existing relationships and simultaneously build new ones as well
• To make an effective relationship, knowing how often you should engage with your target audiences is very important. Using Social Media tools that automate updates to clients’ social media accounts would be very helpful in this

5. Do Prioritize Your Networks

• Trying every available or new social network is strictly ruled out by Social Media Do’s and Don’ts Guide. You should focus on those networks that are best fit for your business and target audiences accordingly
• LinkedIn is very useful and considered as best for B2B businesses while Facebook, Twitter, and Instagram, etc. also help in ensuring B2C and B2B marketing depending upon your target base

6. Regularly Interact with Your Audience

• Regular interaction via helpful content is useful, plus, regular interaction with your followers is always fruitful. If you see a question or comment that you can respond, you should send the person a friendly reply
• You can ask your connections and friends for recommendations. Making connection online as you do in your regular life is very important to ensure success via social media marketing
• Here’s an example of a tweet to Coca-Cola that is responded by company

7. Do Entertain and Inform your Audience

• Your Social Media posts should be more directed towards entertaining and informing your audience than selling the product and service
• Social Media Do’s and Don’ts Guides suggest 80/20 rule in which 80 percent of the content of your post should be informative and entertaining and only 20% of it should be sales

8. Use Right Content on Right Network

• Each social media network has its own specific kinds of audiences and comprehending this and creating content as per the particular Social network is very important
• Twitter deals with rapid-fire conversations, LinkedIn best channelizes business conversation and Facebook ensures better casual community engagement

9. Be Visually Appealing

• Photos and videos are known for ensuring better engagement. Tweets with images earn 18% more clicks, 89% more likes and 150 percent more retweets
• In case your business relies heavily on visuals then offering visual engagement on social media platforms is considered highly beneficial

10. Maintain an Identity across all Networks

• Having a brand identity across all social networks is very important that you need to pay heed to when sharing content on different networks
• You should try to establish a clear vision of your brand and then translate the same via different posts on all the networks. You can opt for same profile picture, color scheme or business name to make your business easily recognizable

11. Be Generous, Give Credit and Think before Tagging

• Attributing authors while using their piece is considered an important practice that boosts your credibility. This can also help you make new connections as well
• Tagging should be done only if you are allowed to tag those people and that is why you should try to ask permission before you do it. Unwanted tagging can negatively impact your brand image and cost you some friends and followers

12. Try New Ideas, Have Fun and Be Selective

• Using new ideas and being creative not only help you have fun but also aid you to make your posts engaging and viral. You should opt for different types of content and try to keep your messages conversational
• When making connection and friends, it is advisable to be selective and should not connect or accept every request that comes your way

13. Always posses Good Behavior

• Possessing good behavior and not being offensive or aggressive in your approach is very important to have a productive fan base on your Social networks
• Incorporating good online behavior makes your business available to the audiences of all age group

14. Do Practice Organic Promotion & Spread Positivity

• Using social media is one of the most profitable ways to do promotion but using it right is a must. When you create an account for business, it is always advisable to create a new personal account, as this will help you grow traffic organically
• Praising and saying encouraging things about any post that you liked, are considered very useful in spreading positivity. Share those things that inspire people and bring a smile to their face

15. Create a Group of Like-Minded People and try for F-2-F Interaction

• For some kinds of businesses, occasional online interaction is considered good enough, but for some of the others, Social media should just be the first point of contact
• You should utilize your social connections for scheduling group outings and other possible face-to-face interactions, as this helps in making relationships more stronger and productive

B) 15 Social Media Don’ts

1. Don’t Project yourself Needy

• You should never ask your followers to ‘please retweet’ or beg your Facebook friends continuously to ‘like’ your page
• Being creative and share-worthy to accomplish those tasks is something that Social Media Do’s and Don’ts Guides suggest. This will help you earn your followers

2. Don’t ever go for Spamming

• Don’t ever forcefully attempt to target those audiences (who are not there for your kind of business) just for the sake of increasing number of followers
• Joining groups and posting the same promotional messages in all of them and then leaving those groups are considered as Don’ts by all of the Social Media Do’s and Don’ts guides

3. Don’t Over-share your Content

• Going for the right frequency when sharing a post on social networks is very important, as over sharing of content sometimes increase the unfollow and unsubscribes
• Going with 6 to 7 tweets per day on Twitter and aiming for 1 to 2 posts per day with Facebook is considered good. However, if your business deals with frequent updates then scheduling content-sharing accordingly would be a prudent practice

4. Don’t use Poor Grammar and Spelling

• Making grammar mistakes and spelling errors reduce your credibility
• To avoid such mistakes, it is advisable to create your social media updates in a document or spreadsheet and proofread them before posting on Social Networks

5. DON’T CREATE POSTS IN ALL CAPS

• Posting in CAPS is highly avoidable, suggests Social Media Do’s and Don’ts Guides, as it sometimes seems offensive
• Using CAPS in the post not only becomes visually abrupt but it also showcases that you are not happy about something

6. Don’t excessively use Hashtags

• Do not use #hashtags with every word of a sentence. Excessive use of #Hashtags is also one of the most irritating Social Media practices that you ought to avoid
• Using appropriate hashtags connects your post to other related posts on that topic and it should be used for this purpose only, and not for letting your post look fancy with that hashtag

7. Don’t Share the Same Message Repeatedly

• Sharing the same message, again and again, is lazy and in poor taste that negatively impacts your Social Media Presence
• Guides of Social Media Do’s and Don't always suggest being creative while using previous content. Twitter is an exception that can handle a few repeats because the bulk amount of Tweets are there

8. Don’t excessively depend upon Auto DMs

• Excessive dependence on Auto DMs i.e. Direct Message is not a prudent practice
• You should never send every new follower an Automate DM, but using it for a one-on-one conversation with a follower, is considered the best option

9. Don’t Automate Same Content across all Networks

• Using tools to automate marketing is useful but using the same content across all your social channels via Automated tools is not advisable at all
• The voice of the message should match the network and that is why Social Media Do’s and Don’ts Guides suggest using an original message for each Social Network

10. Don’t go for Numbers of Followers

• We all know that going for quality is a way better than quantity and the same applies to Social Media Marketing
• You should never let yourself get caught up in the numbers game, as in the process of having more number of followers you may add up spam accounts

11. Don’t ever be Fake

• You should never use Social media is as a smoke-screen to hide behind, as it can never be fruitful
• It will also be quite exhausting to keep up with your fake appearances

12. Don’t share Sadness

• Depressing or sad posts would not help you appreciate any fruitful conversions
• Sharing posts that empower, inspire, inform and entertain audiences is something that you should practice

13. Don’t Believe Everything You Read

• When you are on Social Media, it is very important that you do not believe whatever you read
• For stamping your approval on any content, you should always cross-check the authenticity of the source of a particular information

14. Don’t dedicate all your time on Social Networks

• Hopping on Social Channels for a few minutes is good and it will for sure be productive but scrolling for an hour without doing anything productive is nothing but a waste of time
• You should invest your time in other important tasks as well that can help you develop productive relationships

15. Don’t Project yourself as a know-it-all

• Projecting yourself as Know-all sometimes turns into an arrogance that impedes your positive projection
• Being a know-it-all in your comments, posts and messages is a strict no according to most of the Social Media Do’s and Don’ts Guides